Brand And Marketing Strategies For Influencers

Brand and marketing strategies for influencers

Tips for choosing the best branding and marketing strategies — April 8, 2020

Tips for choosing the best branding and marketing strategies

Branding and marketing strategies plays a vital role in pitching a brand or while you upload your own podcast. With a good strategy, you can easily bring a remarkable change in your life. You can actually earn more than you expect and also can lead a lavish life.

You might have seen different bloggers and influencers pairing with different brands and earning free products and samples. These influencers are leading a great life and if you also want to be like them and are willing to increase your social presence, we are here to help you. It is not necessary to spend money every time on big brands and costly products. Instead of spending all your hard earned money on buying different products, it’s better to partner with them and earn free products.

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For this, you will need a good pitching strategy and also with this, you can easily increase your social value and branding. Instead of following others it is always better to make your own style statement so that others can follow you. For all this, you will need support, a guiding path and a person who can make this journey more easy and convenient. To help you, ‘Julie solomon’ is here.

Julie is the host of ‘the influencer podcast’ where she continuously posts different podcasts related to influencer marketing, blogging, digital marketing, public relations and lots more. She has about 10 years of experience in this field and has been working for others to achieve their aims. She started working for her own lifestyle blog and started learning new things. After gaining success, she started sharing her experiences to help others and started teaching them.

To learn different Branding and marketing strategies, she runs a program called ‘pitch it perfect’ where she teaches everyone different brand pitching strategies. You can either go for a one month course or for a two month course. In this, you will get all the knowledge through different audio, video and live lectures. Also, you will get different samples, templates and worksheets to showcase your pitching skills. With the help of this, you can easily pitch a brand and can increase your chances of approval. There are many bloggers and influencers who are willing to work for different brands and are very interested in getting free samples and deals. Bu, by following our Branding and marketing strategies, you can easily enhance your skills and can crack big brand deals.

With the help of all these strategies and knowledge, you can easily crack a deal. Many people have made this their career and are actually earning a good amount of money. Every brand wants to work with some good and strong influencers to ensure that they are paying the right person. Number of followers doesn’t matter because our main aim is to monetize our presence. There are many people who started earning with 400 followers only and have cracked a worthy deal. Julie also posts regularly about different ways to grow instagram and other social media. Visit our website and learn different tricks and ways to increase your earning and social presence.

How To Grow Your Brand In the Best Possible Way — February 6, 2020

How To Grow Your Brand In the Best Possible Way

It takes an ample amount of time to build a brand and establish a market standing. One cannot do it easily as you need some smart strategies and an effective marketing plan. There are many important points to consider while you are making a marketing plan, which I will be discussing today along with the strategies to be used to grow your brand in this blog post.

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Utilizing Social Platform

Incorporating the use of social media is the best possible way to build your brand. It is because of various reasons:

Wide Reach

Almost everyone uses social sites like Facebook, Twitter, Pinterest, Instagram, etc. So promoting your brand where there is a more audience increases the chance of your brand getting famous and accepted by the audience within a very short time.

Has the Power Of Making Things Viral

As social media has a wide reach anything creative and unique that can please and impress the audience becomes viral.

You can use this point as your superpower. By creating something or doing a positive humanitarian act that works in favor of your brand you can make your brand grow in the best possible way.

Helps in Generating An Engaging Audience

As social media platform has a lot of engaging users who are there 24*7 you can achieve the goal of an engaging audience

With an engaging audience by your side, you can post about the upcoming products your brand is launching and also make them aware of the existing products you are currently selling.

How to build an engaging audience?

As an influencer, when you will start posting regularly, you will easily be able to generate an engaging audience.

To retain your audience, you must interact using live chat sessions or by posting a personal video. So, the audience feels connected to your brand.

Posting Creative Video Content

The audience likes to understand things visually. A visual image or a video helps them to understand and perceive things in a better way.

By posting a creative video, illustrating the use of products your brand sells will serve dual benefits. The first one being recognizable in the eyes of the audience and the second creation of brand loyalty.

Public Image Creation

Your brand’s social reach and growth will automatically lead to the creation of a public image. This public image will make your brand more renowned and popular.

Using a celebrity face or an influencer for endorsing your brand will fasten this process. These people already have a big fan following. So, they need not do the hard work of impressing the audience to use your brand again and again.

Free Marketing Tips

Here are some of the free marketing tips to build your brand:

  • Use SEO( Search Engine Optimization)
  • Make use of Content Marketing
  • Offer Giveaways To the Audience

This blog is a medium of best entrepreneur advice for the individuals you are at the beginning stage of making efforts to grow their brand.

Learn Successful Social Influencer Marketing — October 16, 2019

Learn Successful Social Influencer Marketing

Social influencer marketing is a driving force and is a form of subconscious marketing. Learn how to become an influencer with Julie Solomon masterclasses, and know the key aspects that will make you successful. Julie Solomon is sharing the best podcasts for bloggers to help bloggers expand their knowledge. Our mission is to transform your online influence into a sustainable online business. For more details visit our website

How Effective Online Marketing Is Beneficial For Your Business — October 1, 2019

How Effective Online Marketing Is Beneficial For Your Business

One of the most popular forms of effective online marketing is social media these days. The term marketing is now almost clear to everyone. However, new components (social media marketing, email marketing, inbound marketing, relationship marketing, viral marketing) have been added to this incomprehensible term.

Social media marketing is the method of using all aspects of promotion on the Internet to get an audience that includes both creative and technical aspects of working on the Internet. This type of new marketing method includes both search engine optimization and PPC (Pay Per Click), e-mail marketing, viral marketing, hidden and interactive marketing.

There are a huge number of companies that want social media marketing services to effectively grow their business. So let us understand how social media marketing is beneficial for us:

Social media marketing starts with choosing the right platform for your business. As a normal individual one cannot be a jack of all trades, so you take the help of experts in this field.

Creating A Perfect Strategy

When you are planning to grow your business through social media marketing, creating a strategy plays an important role. So you need to come up with a combination of a measured and precise strategy for your social media.

Now creating a perfect strategy includes:

  • Choosing the best social media platform like Instagram
  • Planning your strategy
  • And deciding the type of content you want to use for promotion

Following the Step of Analysis

You must analyze what your competitor is doing. So that you can form the counter-strategies.

Benefits of Effective Online Marketing

Affordable

First of all, social media marketing rolled out to be a solution that enabled companies with a small budget to effectively promote their brands to a large group of audiences at once. Every company cannot afford the price of television, radio advertising or print advertising as it is much more expensive, although positioning in electronic media than the other sources is fast. But the social media platform is never the less as the audience on the Internet often even surpass traditional media channels. The value of producing and maintaining content on social media is a creative job which keeps on changing with trends. It has effectively solved the problem of heavy marketing expenses, which usually does not beat the cost of the most modest and expensive advertising campaign.

A Large Audience

One of the chief advantages of social media marketing is that it enables you to interact with the target audience in real-time. Various tools, such as quizzes, live chat, comments, and reachability statics made it feasible to get the maximum information about your target audience, so you can take into consideration the preferences of your potential buyers, and respond with a solution in form the of a change. Thus, any social marketing technique on these platforms is more targeted and brings more precise results.

Increased sales

The main objective of any social media marketer is to increase the sales of a business. As ultimately it’s the sales that help the company to earn a profit so social media is the best place to promote brands. Every age group uses social media these days, they even spend most of their leisure time browsing these platforms. When you promote your brand on social media more people will get to know it and if you use the creative technique to promote your brand you will surely get increased sales of your product or service.

Should Know How To Make Money On Instagram — April 26, 2019

Should Know How To Make Money On Instagram

Whether you’re an individual or a celebrity, the idea of making money through your Instagram account may seem appealing. And yet, few people can make enough money to live on it! Here are some tips and the main ways to learn how to make money on Instagram.

How to be successful on Instagram?

To make money via Instagram, it’s obvious that the first thing to do is to have a popular account; otherwise, none of your methods will work! Here are some tips for preparing your account for monetization:

• Take care of your profile: use a descriptive and original username, write a detailed bio and say a lot about your content, and choose a specific theme for your account rather than scattering;

• Be active, post regularly (1 to 2 times a day!);

• Interact with other users, whether subscribers or subscribers: respond to comments, like and comment on photos, etc. ;

• Make up a base of real subscribers.

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When can I make money with Instagram?

Unlike other social networks (including YouTube), you do not have to have a huge base of followers to start monetizing your account. Other factors come into play, for example, if you have an account oriented fitness, beauty, diet or fashion, you will have more facilities to earn money for example!); the quality of your subscribers (better a small number of real subscribers than a large number of subscribers bought!); or the type of monetization chosen (some methods report more than others!).

The different methods to monetize your Instagram account

On Instagram, there are many ways to make money.

• Sell your Instagram photos:

Instagram is a network of photo galleries. Logically, one of the best ways to make money using Instagram is to sell your photos! There are some applications that allow you to sell your photos directly, like the brand new start-up 8 × 10, or through a sales platform (Foap for example, you earn 50 c for each photo sold). In just a few clicks, you will be able to gather a lot of money as long as you choose quality photos.

• So that your subscribers are aware, do not forget to advertise the sale of your photos on your account!

Sponsored publications

Like on a blog or on a YouTube channel, it is possible to get paid by a brand to advertise its products. On Instagram, you can name the brand by tagging it, putting your product on the stage, or advertising through your story … This is called a sponsored publication.

Rest assured, brands do not choose influencers based on their number of subscribers, but on the commitment of their community. Thus, they are turning more and more to micro-influencers, who have between 1,000 and 10,000 subscribers but have a very committed community. If you do not get contacted by brands, you can always contact them yourself via influence marketing platforms.

Membership

Affiliate marketing is very close to the sponsored posts method since it is about promoting a brand and its products via your profile. The operation is slightly different since your post is linked to a shopping site and each sale via your post will earn you a commission. The system of promotional codes is also increasingly used: if a subscriber makes a purchase on the site of the brand with your code, then you will earn a commission on this purchase.

Open his online shop

If you do not want to collaborate with a brand to monetize your Instagram account, you can still create your online store and sell products associated with your personal brand (ebook or book, art, goodies with your Instagram photos printed) or even services (photo shooting, consulting) If you are a beginner and want to learn about how to make money on Instagram, you can contact Julie Solomon for online training.

Pitching Course Bloggers: Best Way To Learn How To Earn Online — January 15, 2019

Pitching Course Bloggers: Best Way To Learn How To Earn Online

Thousands of people around the world are dedicated to blogging, some professionally and others in a personal way or as a hobby.

Benefits of making a blog.

Whatever your goals are when making a blog, having a blog on the Internet can bring you different benefits:

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• It helps you to set yourself work dynamics and to be a constant person.

• Activate your creativity

• It makes you an expert in the subject of your blog.

• It serves as a resume or as a cover letter for a job or business.

• It helps you get new customers for your business.

• It can generate passive income on the Internet.

If you have come to this post it is because you have planned to make a blog but you need a blogger course to train yourself and do things right from the beginning.

Of course on the Internet you can find free information of all kinds, but discard wrong information and select the correct one to train you can take 2 or 3 years, as it happened to me.

Pitching Course Bloggers that will help you from scratch to create a digital platform with which you can help other people sharing your knowledge, being able to access new opportunities, including making money online.

Objective of Pitching Course Bloggers

1. Learn techniques to achieve 1,000 daily visits in 12 months.

2. Increase traffic, comments and followers between 30-50% before a year with an existing blog.

3. Tips that if you apply them, your blog allows you to earn 2,000 dollors a month in two or three years.

Why Pitching Course Bloggers ? The reality in the world of blogging is that 90% of blogs created end up abandoned in its first 6 months of existence.

This may be due to several factors, but some of them may be the lack of training to know what should be done after creating the blog or not having proper planning.

Pitching Course Bloggers solve all this by helping you find a good theme based on your tastes and knowledge, and showing what you should do after creating your blog.

Once finished this course of blogging, you will have your blog created, the ideas about your online project very clear and the planning on the steps that you should follow well established.

The Course for Bloggers is for individuals, entrepreneurs and professionals who want to enhance their personal brand by succeeding with a blog.

How To Pitch To Brands & How To Make Your Brand Known? — December 28, 2018

How To Pitch To Brands & How To Make Your Brand Known?

There are different ways to make your brand, service, and product known. And thanks to the Internet, this task is all the more simplified. Companies now have at their disposal a multitude of tools to promote their brand online and offline. Means that allow them to reach a wider audience and encourage consumers to order their service or product. How To Pitch To Brands? A website, social networks, flyers, flyer posters … there are many ways to make your brand known.

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The importance of Print in communication to make its brand known

Paper supports such as flyers, posters or leaflets are perfect for memorialization. More and more companies are opting for this tool to pitch their product or service. Indeed, these media can be stored and transported easily. And the message you want to broadcast will remain on the media.

Thanks to specific papers, relevant messages, and a sought-after design, it is quite possible to communicate with your customers and to assert your identity a little more. All these media are essential for your external communication. Indeed, they allow transmitting values and messages adapted and varied according to your targets. They also guarantee excellent visibility.

Social networks, essential platforms to be pitched your brands quickly

Being present on social networks has become indispensable for companies. After the creation of their professional pages, they are able to reach a maximum of prospects. Indeed, it is not enough to offer quality products or services. You must also promote them to potential customers.

Google+, Instagram, Facebook, Twitter or YouTube are essential social media to make themselves known cheaply and quickly. In addition, you have the possibility to integrate the link pointing to your website to improve the visibility of it. Your Marketing Target Professionals? Prefer targeting by relevant criteria on Facebook and Twitter, as well as a campaign on LinkedIn, the social network dedicated to professionals.

A website to enjoy a better visibility for brands

Today, having a website is a necessity to pitch to brands and make them known. Think about it: When you are looking for information about a company, what are you doing? Are you going to inquire at the town hall? At the library ? Or instinctively do you go on the internet, Google, to get the information?

Therefore, whether it’s a blog, a showcase site or an e-commerce site, this tool greatly favors the acquisition of new customers. And to develop your business and promote your products, a website remains an effective way. You can also click here How To Pitch To Brands for effective marketing strategies to launch your product.

On a website, you will be able to communicate perfectly on your company, on your products or to propose solutions to your readers. But for that, it’s important to work on your SEO strategy to improve your online visibility.

Why Do I Need A Search Marketing Consultant? — December 5, 2018

Why Do I Need A Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, a search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an electronic commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

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And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company … Do you think little? … Well wait, we continue ..

4 are the main reasons why a company may need a search marketing consultant

1. Want To Position My Website On Google?

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To site the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client’s website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like “we can not appear on Google”, it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly.

The work and experience of the online marketing consultant or search marketing consultant will be clear from the first moment in this type of projects, because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need To Sell Online

If your need is to sell online quickly because you have an online store, the strategy changes. The online consulting process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions.

As you can see, in this situation the work of the online marketing consultant is more complicated, since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase My Client Volume

Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company , but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution : concrete work methodologies and business management by processes.

The work of the search marketing consultant enters here in a complicated phase in that it is necessary to coordinate properly the work and support to the brand of many people and points of sale.

4. Want To Create A Powerful And Reliable Brand

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

The work of the online marketing consultancy, in this case, is initially to determine what activity has been carried out mainly in social networks and if the brand has suffered some setback in its online reputation. If there is nothing problematic, the solution that we bet on the company is to start a communication strategy, both web and social networks, combined with a specific training in social media (basic or advanced, you have to see it) to the staff of the company that works on internet issues. From the publication of a simple content to customer service, these are processes that must be carried out through correct work methodologies.

It is important to understand how this channel works, as well as to have real support within the company while serving to prevent crises in social networks and create effective work methodologies.

A search marketing consultant has to adapt his work to the needs of the brand and the company that contracts it, offering a strategy and a calendar of actions that are final and adaptable to changing needs. It is the basis to continue working in the following weeks in order to achieve the desired objective

How to Make Money on Instagram & Grow Your Following — June 21, 2018

How to Make Money on Instagram & Grow Your Following

Instagram is not just a photo-sharing application. It has now become one of the top social media platforms for marketing and branding purpose. Over the last two years, its user base has exceeded 900 million users after its launch in 2016. And now, with the rise in influencer marketing on Instagram, its popularity has grown even much higher. It is now encouraging people regarding how to make money on Instagram.

It may not be as effective as YouTube, but there are still many ways that active and favorite Instagrammers are making money from this platform. Following are the things that you can do to make money and grow following on Instagram:

  • If you are working as an influencer on Instagram, then you can make sponsored posts by working with the brand. But before that, you will need a good following and engaging audience, so that brands can consider you for the job. So, what you need to do first is to build up your following, before you attempt to pitch to brands.

  • For building the followers, you must pick a specific topic and start posting content related to it. When someone comes to your Insta Profile, they know right away what your profile is about without scrolling too much. They must get the idea what you usually promote and what are interests.

  • You can also try affiliate marketing after you sign up with a brand or company. You can sell their product and can keep a certain percentage of every sale you make. The company will give you a trackable link for the products that you will be selling. When somebody clicks on that link and buy the good, the company will automatically know that customer came via your link and will pay you the commission.

  • Instagram stories have a significant impact on the follower’s number. They are a great way to let your audience know what you are doing at the moment, and where are you right now. You can use Instagram Geotag feature such that the users of that particular region will start seeing your profile in the search menu.

Likewise, there are several other ways by which you can grow your audience and earn money. If you want to know more about how to grow your following, then watch Julie Solomon podcasts. You will get the ample amount of knowledge regarding what you should do to succeed as an influencer.

Create Brand Awareness with Effective Social Media Marketing — February 27, 2018

Create Brand Awareness with Effective Social Media Marketing

You can ignore the fact that social media marketing can create the brand recognition and awareness in much smarter ways. The companies use a symbol, a name, or combination of both for creating awareness about their brand and its services. SMM is a process of using different social media platforms to obtain customers attention and traffic to the website. It enables you to perform various tasks like posting and promoting your services, the offers, and the benefits that users can get from your brand.

Take an example of Twitter; it is a social media platform where people can share short messages with others. These are called updates which you can share by using hashtags in between or at the end of messages. By doing so, the people that frequently search for that particular hash-tag can visit, like or re-tweet you update message. They will know about your brand presence and will visit your brand page or website also.

Also, with effective branding, you can also create brand familiarity among new customers regarding brand preference and recognition. It makes easy for consumers to choose the brand among tons of other items just because of the popularity of trademark, brand name or symbol. Every business agency can’t hire their in-house digital marketers for managing branding news, content marketing, etc. In such cases, getting expert advice will be beneficial.

There’s a lot of information over digital marketing trends, which might confuse the businessman between spam and best practice. The search engines look for the Internet Spam, so it is very important that you move your branding in the right direction. Having a team of professionals working for you can help you understand the strategies for effective branding.

You may think that digital marketing might be expensive, which is wrong. By approaching an expert digital marketing consulting services provider, you can cut down the cost of hiring specialists for digital marketing practice. Julie Solomon is an expert and can provide you with best practices suitable for your business or brand. You can know about effective social media activities that can help you promote your brand too much wider audience.