Social influencer marketing has taken over the whole year of 2019 and it has begun to take off the year 2020 with much more power. Why do you need to distinguish yourself from competitors? How to build a brand identity that co-exists with a creative, interesting and coherent story that you can tell the customers so that they end up buying your product.
All these things are easy to say but to make this possible you need to need to put a lot of effort so, here are the few effective branding tips that can help you as an influencer to build your brand.
What is a brand identity?
Your brand identity is defined by the way your audience recognizes it.
A successful practice is to compare a brand with a person. But let’s go further and compare your brand with a friend from your audience. That is, instead of treating your audience as a nameless and faceless crowd, we suggest that you focus on the person from your target audience.
To make friends with that person, it is necessary to positively influence how he sees you. In fact, that person will continue to be your friend if you both have the same values that enrich your lives having a positive and a constant effect on one other.
A brand that really succeeds in achieving this goal is Starbucks. Through Instagram, this coffee giant finds and shares photos of Starbucks fans. This brand cares about its community, which is the key to success for the brand that is placed as a place frequented in the neighborhood with first-class customer service.
You might be thinking: that’s good, but what does this have to do with a visual mark? If yes then you are right.
Check who is your visitor?
Defining your audience is the first step on the road towards building a successful visual identity. If you don’t know who you’re talking to, you won’t know what to say.
The information you need includes age, sex, location, income, marital status, occupation and level of education. Depending on your product or service, it may also be useful to define the main target group of your audience. For example, if you sell chemicals to eliminate unnecessary hair, it is important to know who is your target audience.
What interests your visitor?
You must also understand what interests your target audience. Why does a person need your product? What is your key advantage?
For example, if you are a life coach, maybe your ideal client is an overworked mom who is desperately searching for her life. Now think, how can you present your brand in a friendly way that shows you have an answer to your questions? So, as a life coach, you can dedicate a part of the website to the testimonials of your happy clients.
How to visualize your personality?
Once you understand who your target visitor is and what you can offer him or her, you will have to think about how to do it. How you as a personality should visually present it? In the online world, many brands face the difficulty of expressing their personality without really interacting face to face with their potential client.
This barrier is even harder if you plan to use only texts to attract your audience. So that’s why you must plan wisely use an effective online marketing technique.
Brand And Marketing Strategies For Influencers 