HOW TO BE A SEARCH MARKETING CONSULTANT?

Digital marketing is the future of e-commerce. No e-commerce can work properly and can get success without a proper and planned digital marketing service. Today, customers are more aware of their surroundings and hence it is impossible to fool them and to sell them low-line products. A customer knows his rights and is totally aware of different brands and their unique aspects. In such a situation it becomes impossible for a new brand to establish its identity and to acquire a new market. For this a search marketing consultant is hired.

While establishing and setting a new brand, it is very important to know the niche and the targeted audience before entering the sector. This will help you to establish your brand faster and will give you more awareness of the customers. Digital marketing consulting is very essential. It includes services like SEO, SMO, website design, development, etc. This list is very big and it requires a professional to handle this. You can either hire a professional from outside or yourself can do all these tasks. Hiring a professional is easy but can be a risk for your newly established business. The theft of identity and other confidential information is the biggest thing. He can steal away your data and marketing strategies and can even sell them to your competitors. This can lead to a huge loss for you. It is important to do such things of your own.

If you are someone new to digital marketing and don’t know anything about it. Don’t worry, ‘Julie Solomon’ is here with her skills and different courses and will make you a pro in digital marketing. She is an expert in digital marketing, public relations, and personal branding. Also, she is the owner of ‘the influencer podcast’ where she regularly shares tips on digital marketing, gaining followers on Instagram, brand pitching, posting content and photos, and all other things that are required to be a good search marketing consultant. She also has different programs like, ‘pitch it perfect’, ‘the influencer academy’ and ‘shine’. Here, she teaches everyone different ways to win. There is no age of learning. It is an ongoing process. 

All these courses are run by her and are made to deliver education and related content. Ince, these courses are also available online, you can learn things in the comfort of your home. In these courses you will get different workbooks, templates, and other important materials. These will act as a draft for you and will guide you throughout your journey of digital marketing. You can simply opt for a course as per your requirements and budget. All the tricks and hacks shared by her in the course are tried and tested and she herself has gained such a position with the help of these tricks. Her former clients and students have cracked a grand brand deal and are earning an enormous amount of money. Some of them have even left their full-time job for this and are earning more than that. To become a good search marketing consultant, it requires great skills, and to enhance your skills, register yourself today.

Tips for choosing the best branding and marketing strategies

Branding and marketing strategies plays a vital role in pitching a brand or while you upload your own podcast. With a good strategy, you can easily bring a remarkable change in your life. You can actually earn more than you expect and also can lead a lavish life.

You might have seen different bloggers and influencers pairing with different brands and earning free products and samples. These influencers are leading a great life and if you also want to be like them and are willing to increase your social presence, we are here to help you. It is not necessary to spend money every time on big brands and costly products. Instead of spending all your hard earned money on buying different products, it’s better to partner with them and earn free products.

For this, you will need a good pitching strategy and also with this, you can easily increase your social value and branding. Instead of following others it is always better to make your own style statement so that others can follow you. For all this, you will need support, a guiding path and a person who can make this journey more easy and convenient. To help you, ‘Julie solomon’ is here.

Julie is the host of ‘the influencer podcast’ where she continuously posts different podcasts related to influencer marketing, blogging, digital marketing, public relations and lots more. She has about 10 years of experience in this field and has been working for others to achieve their aims. She started working for her own lifestyle blog and started learning new things. After gaining success, she started sharing her experiences to help others and started teaching them.

To learn different Branding and marketing strategies, she runs a program called ‘pitch it perfect’ where she teaches everyone different brand pitching strategies. You can either go for a one month course or for a two month course. In this, you will get all the knowledge through different audio, video and live lectures. Also, you will get different samples, templates and worksheets to showcase your pitching skills. With the help of this, you can easily pitch a brand and can increase your chances of approval. There are many bloggers and influencers who are willing to work for different brands and are very interested in getting free samples and deals. Bu, by following our Branding and marketing strategies, you can easily enhance your skills and can crack big brand deals.

With the help of all these strategies and knowledge, you can easily crack a deal. Many people have made this their career and are actually earning a good amount of money. Every brand wants to work with some good and strong influencers to ensure that they are paying the right person. Number of followers doesn’t matter because our main aim is to monetize our presence. There are many people who started earning with 400 followers only and have cracked a worthy deal. Julie also posts regularly about different ways to grow instagram and other social media. Visit our website and learn different tricks and ways to increase your earning and social presence.

How To Grow Your Brand In the Best Possible Way

It takes an ample amount of time to build a brand and establish a market standing. One cannot do it easily as you need some smart strategies and an effective marketing plan. There are many important points to consider while you are making a marketing plan, which I will be discussing today along with the strategies to be used to grow your brand in this blog post.

Utilizing Social Platform

Incorporating the use of social media is the best possible way to build your brand. It is because of various reasons:

Wide Reach

Almost everyone uses social sites like Facebook, Twitter, Pinterest, Instagram, etc. So promoting your brand where there is a more audience increases the chance of your brand getting famous and accepted by the audience within a very short time.

Has the Power Of Making Things Viral

As social media has a wide reach anything creative and unique that can please and impress the audience becomes viral.

You can use this point as your superpower. By creating something or doing a positive humanitarian act that works in favor of your brand you can make your brand grow in the best possible way.

Helps in Generating An Engaging Audience

As social media platform has a lot of engaging users who are there 24*7 you can achieve the goal of an engaging audience

With an engaging audience by your side, you can post about the upcoming products your brand is launching and also make them aware of the existing products you are currently selling.

How to build an engaging audience?

As an influencer, when you will start posting regularly, you will easily be able to generate an engaging audience.

To retain your audience, you must interact using live chat sessions or by posting a personal video. So, the audience feels connected to your brand.

Posting Creative Video Content

The audience likes to understand things visually. A visual image or a video helps them to understand and perceive things in a better way.

By posting a creative video, illustrating the use of products your brand sells will serve dual benefits. The first one being recognizable in the eyes of the audience and the second creation of brand loyalty.

Public Image Creation

Your brand’s social reach and growth will automatically lead to the creation of a public image. This public image will make your brand more renowned and popular.

Using a celebrity face or an influencer for endorsing your brand will fasten this process. These people already have a big fan following. So, they need not do the hard work of impressing the audience to use your brand again and again.

Free Marketing Tips

Here are some of the free marketing tips to build your brand:

• Use SEO( Search Engine Optimization)
• Make use of Content Marketing
• Offer Giveaways To the Audience

This blog is a medium of best entrepreneur advice for the individuals you are at the beginning stage of making efforts to grow their brand.

All You Need To Know About Social Influencer Marketing

Marketing has always been an ever-changing compilation of best practices. The rapid development of the internet has significantly stimulated the evolution of marketing. What was considered the best marketing strategy in the world 6 months ago may not work today? A major evolution that needs to be explored today is social influencer marketing, which was born on social networks.

Important Things About Social Influencer Marketing

Celebrities, athletes, and politicians have long been drawn to represent their brands. Nevertheless, influence marketing is progressing rapidly and today, it covers a wide range of different ways and methods of dealing with different types of influencers. Influencer marketing has evolved to include a much broader marketing strategy.

This blog post explains why and how to create a more valuable web influence network that will help your business to flourish. Influencer marketing is a way to promote products and services through opinion leaders( celebrities or renowned people whom the audience already recognizes). It is a form of marketing in social networks, including approval by influential people, organizations with expertise, and social influence in the related field.

Influencer marketing changes a few years ago celebrity influence was in vogue. Recall the example of the ProActive brand, which was supported by celebrities on television. However, over the last few years, the social network has allowed more opinion leaders to appear.

Bloggers on Instagram become professionals with a growing audience and increased collaboration with different brands. Micro-influencers have subscribers on Instagram. This is much less than many celebrity subscribers, but still enough for you to gain popularity. They publish sponsored content more often than celebrity influencers. But according to research, micro-influencers offer higher engagement to brands.

Who are Micro-Influencers?

A micro-influencer is a blogger for up to 1,000 to 1,000,000 subscribers. Because custom content is the most valuable influence currency available, authentic user reviews are more important than celebrity endorsements. That’s why millennials believe user-generated content is 50% more reliable than other marketing content that is generated by micro-influencers. They offer a strong combination of authenticity and social proof to their followers.

What is UGC?

UGC (user-generated content or User Content) is the original content created by the brand’s audience. This content can be anything you like, from blog reviews and comments to photos and videos.

Companies can use this for their purposes on social networks to promote their brand. Often, UGC is much more effective than regular content. Today, these micro-influencers have become a major factor to grow the sales of some major fashion brands. Brands such as Loreal, Maybelline, Coca-cola, Apple use micro-influencers for marketing purposes.

Top influencer marketing tips

Today influencer marketing is even more prominent than a few years ago. To create a brand, audience, and loyal customers use the following guidelines for a successful marketing campaign:

• Displays custom content (UGC) whenever you are promoting the brand.
• A genuine customer could be an agent with the most impactful influence on the brand, and its content should be considered that way.
• By promoting user-generated content on social networks, ad campaigns, newsletters, and even the store. There are more chances to prompt sales.
• Promoting content creation is an integral part of your marketing strategy. Social campaigns (including contests) can encourage users to create content about their brand.

The Best Ways to Grow Your Brand in 2019 On a Budget

Thinking of the best ways to grow your brand instantly in just a few days? If yes then are you looking to hire a search marketing consultant but falling short on finances to hire one so you do not need to worry. There are different budget friendly strategies you can use to grow your brand in the best way possible.

As a young entrepreneur, you must always be searching for different innovative and creative ways to grow your blog. But due to lack of proper planning and guidance, all the steps you took to grow your brand may prove to be fruitless.There are some entrepreneurs who think that hiring an expert can help to grow your brand but logically it’s not possible. You can also find entrepreneurs who have thought that without doing anything their brand can grow because of its quality. But these entrepreneurs do not understand that the few brands who use this technique already have goodwill built in the hearts and minds of people from a long time. As a young entrepreneur, you must always think of the best possible pocket-friendly ways to grow your brand in an effective and efficient manner.

Let’s take a look at the strategies you can use as an entrepreneur.

The Different Strategies You Can Use to Grow Your Brand On a Budget are:

• Content Strategy
• Follower Strategy
• Audience Strategy

Let’s understand them in brief :

Content Strategy

Forming a content strategy is very essential for you as an entrepreneur because it is the tool that helps in attracting the audience. If you will make boring and monotonous content you won’t be able to build an engaging audience. The audience no longer wants to read long blogs or boring articles but they want something quirky and creative. Like if a blog is titled “3 ways to get smooth hair” it is a normal and safe choice but if you will use a title like “3 Organic and quirky ways to get silky soft hair” the audience will like it more. So you must create content accordingly. The different types of content you can create are:

• Informative Content
• Educative Content
• Podcast Content
• Funny Content
• Video Content
• Guiding use of Product or Service Tutorial Content etc.

The type of content depends upon your brand’s versatility.

Follower Strategy

Follower strategy consists of the ways to increase your followers. This strategy is directly proportional to the content strategy. If you will create good content then your followers will surely increase. But increasing followers is also linked with the trends. If you will create your profile and content according to the changing trends in the environment then you will have a good following.

Audience Strategy

Building a good following is important but it is also essential to retain them. So a long-lasting audience engagement is also an important strategy.

Some other strategies for growing your brand on a budget are

• Social Media Strategy
• Story Strategy

Why Do I Need A Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, a search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an electronic commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company … Do you think little? … Well wait, we continue ..

4 are the main reasons why a company may need a search marketing consultant

1. Want To Position My Website On Google?

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To site the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client’s website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like “we can not appear on Google”, it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly.

The work and experience of the online marketing consultant or search marketing consultant will be clear from the first moment in this type of projects, because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need To Sell Online

If your need is to sell online quickly because you have an online store, the strategy changes. The online consulting process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions.

As you can see, in this situation the work of the online marketing consultant is more complicated, since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase My Client Volume

Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company , but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution : concrete work methodologies and business management by processes.

The work of the search marketing consultant enters here in a complicated phase in that it is necessary to coordinate properly the work and support to the brand of many people and points of sale.

4. Want To Create A Powerful And Reliable Brand

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

The work of the online marketing consultancy, in this case, is initially to determine what activity has been carried out mainly in social networks and if the brand has suffered some setback in its online reputation. If there is nothing problematic, the solution that we bet on the company is to start a communication strategy, both web and social networks, combined with a specific training in social media (basic or advanced, you have to see it) to the staff of the company that works on internet issues. From the publication of a simple content to customer service, these are processes that must be carried out through correct work methodologies.

It is important to understand how this channel works, as well as to have real support within the company while serving to prevent crises in social networks and create effective work methodologies.

A search marketing consultant has to adapt his work to the needs of the brand and the company that contracts it, offering a strategy and a calendar of actions that are final and adaptable to changing needs. It is the basis to continue working in the following weeks in order to achieve the desired objective

Social Influencer Marketing Why is it so successful?

Social Influencer Marketing is the new way of doing business through social networks. This tool has advantages that other conventional methods do not possess.

Social Influencers are usually public figures who work in some media, are artists, models or simply people who are good to raise awareness of some topic of health, travel, beauty, etc.

If you follow any of these people, you may have noticed that they sometimes share information about events, products, services, restaurants, among others.

Possibly some do it because they genuinely love the brand and want to share it with others. However, there are others that are contacted by companies to promote their products or services in social networks in exchange for any payment or benefit. This is what is now known as “Social Influencer Marketing“.

                                The magic of Social Influencer Marketing in companies

According to the Forbes site, Social influencer marketing is a strategy that mixes official testimony with a subtle mention of a product or service.

The word “subtle” here is key, because if it is not done in this way, many people may consider it annoying feeling that they are running into advertising whenever they see in their networks something that the influencer publishes.

That is why it is important that social influencers are aware that audiences are fickle and can leave quickly. Therefore, each publication should be treated with care so as not to become “walking advertising.” Instead, campaigns should be integrated into the stories without skipping the beat and losing their personal essence.

If this is done in the right way, it can be very effective in advertising matters. In fact, recent studies revealed that 84% of marketing plans within companies have as a strategy to execute at least one influencer marketing campaign during the next 12 months.

Why have you decided to incorporate this into your marketing strategies?

• They get an exposure in exchange for the right type of consumer who is already interested and who will probably pay attention. That is, it is more likely that a company that sells products for babies look for a social influencer that is a mom and upload content for moms, that look for an influencer that talks about video games.
• The social influencer marketing strategy is more effective than what happens on television at this time where commercials have become nothing more than a background noise. In contrast, although you see ads in your feed on social networks is not so annoying as they are promoted by your favorite influencers, who you already follow, and although they are promoting brands do not stop being true to their voice and their history.
• Another reason why brands are deciding to put their money behind influencers is because 47% of online consumers use ad blockers. Therefore it is a good way to promote yourself without being rejected by the consumer.

Influencer exists on all primary social platforms such as Facebook, Twitter, Instagram and YouTube. They are the people that actually spend their time observing. And while the eyes are on them, more and more brands will see the value of paying these people to represent their products.

This trend is not limited to more traditional and popular markets such as fashion, physical health or entertainment. But there is also room for all kinds of markets and personal brands.

Being considered a thought leader in a specific market is valuable not only for brands but also for other leaders. Which opens the doors to an endless number of both personal and work opportunities.

What do you think of this new way of advertising? What are your favorite influencers?

Create Brand Awareness with Effective Social Media Marketing

You can ignore the fact that social media marketing can create the brand recognition and awareness in much smarter ways. The companies use a symbol, a name, or combination of both for creating awareness about their brand and its services. SMM is a process of using different social media platforms to obtain customers attention and traffic to the website. It enables you to perform various tasks like posting and promoting your services, the offers, and the benefits that users can get from your brand.

Take an example of Twitter; it is a social media platform where people can share short messages with others. These are called updates which you can share by using hashtags in between or at the end of messages. By doing so, the people that frequently search for that particular hash-tag can visit, like or re-tweet you update message. They will know about your brand presence and will visit your brand page or website also.

Also, with effective branding, you can also create brand familiarity among new customers regarding brand preference and recognition. It makes easy for consumers to choose the brand among tons of other items just because of the popularity of trademark, brand name or symbol. Every business agency can’t hire their in-house digital marketers for managing branding news, content marketing, etc. In such cases, getting expert advice will be beneficial.

There’s a lot of information over digital marketing trends, which might confuse the businessman between spam and best practice. The search engines look for the Internet Spam, so it is very important that you move your branding in the right direction. Having a team of professionals working for you can help you understand the strategies for effective branding.

You may think that digital marketing might be expensive, which is wrong. By approaching an expert digital marketing consulting services provider, you can cut down the cost of hiring specialists for digital marketing practice. Julie Solomon is an expert and can provide you with best practices suitable for your business or brand. You can know about effective social media activities that can help you promote your brand too much wider audience.

Know About Importance Of Internet Marketing With Julie Solomon

If you are a business owner, you may have multiple marketing strategies and channels to grow your business. You may also be well aware of the fact that your marketing budget isn’t everlasting. But as the consumers nowadays are more relying on the Internet for purchasing or researching, it’s important for you to include Internet Marketing strategy in your business.

So, what is that thing that makes Internet Marketing an effective online marketing strategy? The following reasons will give you the brief idea that why Internet Marketing always works:-

• Getting the brand name in front of consumers can be the little bit costly. And Internet Marketing doesn’t have any price tag of itself. It targets the people who may be interested in your business. By doing so, it makes sure that you shall not waste extra money on marketing to people who never respond to your advertisements.

• Many businesses operate 24×7, but not the marketing team. You will have to consider the extra budget for promoting your business day and night. But after all these efforts, it’s not possible to reach all the customers at the same time using traditional marketing strategies. You will need a tactic that can work all the time and can be there when you need it. In this context, blogs, social media pages, etc. can accomplish your task of Internet Marketing. These services work 24×7 and can always take messages, and your customers will not have to wait for your working hours to start.

• About 3 billion people access the Internet all around the Globe, and not all the customers will be your potential client. Perhaps, it is a perfect opportunity to reach new consumers via the online mechanism. As many people search on the Internet regarding the service or product they want. So, it can be said that you can find more consumers on the Internet, as compared to off-line advertisements.

These are just a few advantages you can have from Internet Marketing. There’s more to it. For acquiring free marketing tips for your business, you can search on the Internet to find out more about the marketing strategies. To know more about courses, contact us at support@juliesolomon.net.