Surely you have already heard about what the Influencers are, but if you have not heard it yet, do not worry because in this week’s article we want to clarify everything about the Influencers and how to become an Influencer in just 10 steps.

What is an Influencer?

The Influencers are the new ambassadors that brands are already looking to include in Marketing strategies. These people, men, and women from all over the world have managed to make thousands of people fall in love with their content on Social Networks or YouTube to the point where they represent an important pillar in the purchase decisions of their followers. And this is why this concept has emerged: because they directly influence the behaviors, attitudes, and way of being of the people who follow them.

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And this is where companies have found a huge “gold mine” by getting in touch with these influential people to make them a very important marketing channel to reach the Influencers’ public through exchanges for products or services, or through economic agreements and succulent contracts for these people.

Reasons to want to an Influencer

There are a million reasons to want to be an influencer. But the most important is because you are passionate about social networks or YouTube with a passion so great for a topic that you would do anything to teach it and share it with the world, to the point that you want to make that passion your profession.

The Influencers are people who, when they make themselves known and have thousands of followers because their contents fall in love with their followers, and companies turn them into ambassadors of their brands, they begin to take them to events, give them gifts and make them part of Your team near the top of the company. So you may want to become Influencer simply by recognizing the brands that you are passionate about, and because you do not have to buy any of their products anymore.

Another reason to want to be Influencer is simply that your passion is around Instagram or YouTube (or any other Social Network), and you love creating videos of whatever theme, edit them and upload them to the Internet.

Platforms where you can be an Influencer

Thanks to the strength of the Internet and what we like about social networks, there are several platforms in which you can become influencer.

1. Instagram: It’s the favorite Social Network for many and one of the networks where the Influencers gain the most strength and most followers receive. Instagram is the Social Network of photography par excellence, although new features such as Stories, or live broadcasts are the favorite channels for the followers of the Influencers.

2. YouTube: It has become the second most used search engine in the world, and therefore the ideal channel to tell the world what you have to tell it. Also simply because of the fact of belonging to the Google company, it greatly favors positioning on the Internet, which will help you immensely to upload quickly on the Internet.

3. Blog: The Bloggers have been coping with the Internet for years, but with the emergence of the Influencers concept, they have begun to be contacted by brands. Also, as you can read later, the blog is a perfect monetization channel.

                                 How to become Influencer in just 10 steps

1. Discover your true passion

2. Investigate how the market is.

3. Think about the best channel to show your passion to the world.

4. Investigate other Influencers that deal with the same topic you have chosen.

5. Learn everything you can about social networks and how to start your journey as an Influencer.

6. Invest a little money (it does not take much) in a team that serves to have an Internet presence.

7. Learn some photo and video editing.

8. Open and optimize your profile in the Social Networks that go the most with your business model.

9. Start working on these social networks and your publications in an orderly and planned way.

10. Work very hard and you will get it. If you do not know where to start your career as Influencer, we invite you to learn about our on-site Instagram workshops with one of the favorite Influencers in the USA. Julie Solomon. You will not regret it!