Brand And Marketing Strategies For Influencers

Brand and marketing strategies for influencers

How to make money on Instagram? — June 10, 2020

How to make money on Instagram?

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Instagram is one of the fastest-growing social media platforms. Almost every person in this world is available on Instagram. It gives a wide range of opportunities to its users. We can easily post content, videos chat with others, and also can go live and interact with different users. But, there are many ways in which you can earn money through it. There are many people who are earning a huge amount of money with the help of this application. If you are also wondering how to make money on Instagram, you are in the right place. 

This social media platform is available on android and IOS so that different users can use it easily. Also, you can open it on your laptop through its website. There are many people available on the platform that are working with full dedication to help others on the platform. Such people are called ‘influencers’. Their main aim is to influence others with their skills, knowledge, and experiences. The role of an influencer is irreplaceable. The opinion given by an influence acts as a base for the general public. We all value their advice and accept the facts given by them. 

To become a successful Instagram influencer, visit ‘Julie Solomon’. She is an expert in digital marketing, personal branding, and public relations. Also, she is the host of ‘The influencer podcast’. Her talent and skills have helped many others to earn a huge amount of money and you can be the next successful influencer. She has struggled a lot to reach this position and today she is one of the top 100 leaders in influencer marketing. There are different ways you can use to learn from her. She runs different programs like ‘pitch it perfect’, ‘the influencer academy’, and ‘shine’. Also, if you love listening to podcasts, you can learn from ‘the influencer podcast’. All her learning are original and full of knowledge. 

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Previously, there are many people who have gained a huge amount of success from her knowledge and skills. Her knowledge and learning are open for all. She is constantly working for you all. Her aim is to make everyone earn more and be more successful in their lives. In these courses, you will get all the study material from her which will include worksheets, templates, online access, practice sheets, etc. This material is enough for you and will help you to become a successful Instagram influencer. The number of followers doesn’t matter and is not a set criterion for earning. The knowledge and skills of a person matters and is the only factor that will help him to grow. 

Many of her previous students have earned more than their full-time job. You can even earn you 3 months earning in a month only. Knowledge is very essential for living and will help you to earn more. You can easily polish your current skills with her guidance. To learn how to make money on Instagram, visit her website, and explore more about this and about her teachings.

Tips for choosing the best branding and marketing strategies — April 8, 2020

Tips for choosing the best branding and marketing strategies

Branding and marketing strategies plays a vital role in pitching a brand or while you upload your own podcast. With a good strategy, you can easily bring a remarkable change in your life. You can actually earn more than you expect and also can lead a lavish life.

You might have seen different bloggers and influencers pairing with different brands and earning free products and samples. These influencers are leading a great life and if you also want to be like them and are willing to increase your social presence, we are here to help you. It is not necessary to spend money every time on big brands and costly products. Instead of spending all your hard earned money on buying different products, it’s better to partner with them and earn free products.

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For this, you will need a good pitching strategy and also with this, you can easily increase your social value and branding. Instead of following others it is always better to make your own style statement so that others can follow you. For all this, you will need support, a guiding path and a person who can make this journey more easy and convenient. To help you, ‘Julie solomon’ is here.

Julie is the host of ‘the influencer podcast’ where she continuously posts different podcasts related to influencer marketing, blogging, digital marketing, public relations and lots more. She has about 10 years of experience in this field and has been working for others to achieve their aims. She started working for her own lifestyle blog and started learning new things. After gaining success, she started sharing her experiences to help others and started teaching them.

To learn different Branding and marketing strategies, she runs a program called ‘pitch it perfect’ where she teaches everyone different brand pitching strategies. You can either go for a one month course or for a two month course. In this, you will get all the knowledge through different audio, video and live lectures. Also, you will get different samples, templates and worksheets to showcase your pitching skills. With the help of this, you can easily pitch a brand and can increase your chances of approval. There are many bloggers and influencers who are willing to work for different brands and are very interested in getting free samples and deals. Bu, by following our Branding and marketing strategies, you can easily enhance your skills and can crack big brand deals.

With the help of all these strategies and knowledge, you can easily crack a deal. Many people have made this their career and are actually earning a good amount of money. Every brand wants to work with some good and strong influencers to ensure that they are paying the right person. Number of followers doesn’t matter because our main aim is to monetize our presence. There are many people who started earning with 400 followers only and have cracked a worthy deal. Julie also posts regularly about different ways to grow instagram and other social media. Visit our website and learn different tricks and ways to increase your earning and social presence.

All You Need To Know About Social Influencer Marketing — December 27, 2019

All You Need To Know About Social Influencer Marketing

Marketing has always been an ever-changing compilation of best practices. The rapid development of the internet has significantly stimulated the evolution of marketing. What was considered the best marketing strategy in the world 6 months ago may not work today? A major evolution that needs to be explored today is social influencer marketing, which was born on social networks.

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Important Things About Social Influencer Marketing

Celebrities, athletes, and politicians have long been drawn to represent their brands. Nevertheless, influence marketing is progressing rapidly and today, it covers a wide range of different ways and methods of dealing with different types of influencers. Influencer marketing has evolved to include a much broader marketing strategy.

This blog post explains why and how to create a more valuable web influence network that will help your business to flourish. Influencer marketing is a way to promote products and services through opinion leaders( celebrities or renowned people whom the audience already recognizes). It is a form of marketing in social networks, including approval by influential people, organizations with expertise, and social influence in the related field.

Influencer marketing changes a few years ago celebrity influence was in vogue. Recall the example of the ProActive brand, which was supported by celebrities on television. However, over the last few years, the social network has allowed more opinion leaders to appear.

Bloggers on Instagram become professionals with a growing audience and increased collaboration with different brands. Micro-influencers have subscribers on Instagram. This is much less than many celebrity subscribers, but still enough for you to gain popularity. They publish sponsored content more often than celebrity influencers. But according to research, micro-influencers offer higher engagement to brands.

Who are Micro-Influencers?

A micro-influencer is a blogger for up to 1,000 to 1,000,000 subscribers. Because custom content is the most valuable influence currency available, authentic user reviews are more important than celebrity endorsements. That’s why millennials believe user-generated content is 50% more reliable than other marketing content that is generated by micro-influencers. They offer a strong combination of authenticity and social proof to their followers.

What is UGC?

UGC (user-generated content or User Content) is the original content created by the brand’s audience. This content can be anything you like, from blog reviews and comments to photos and videos.

Companies can use this for their purposes on social networks to promote their brand. Often, UGC is much more effective than regular content. Today, these micro-influencers have become a major factor to grow the sales of some major fashion brands. Brands such as Loreal, Maybelline, Coca-cola, Apple use micro-influencers for marketing purposes.

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Top influencer marketing tips

Today influencer marketing is even more prominent than a few years ago. To create a brand, audience, and loyal customers use the following guidelines for a successful marketing campaign:

  • Displays custom content (UGC) whenever you are promoting the brand.
  • A genuine customer could be an agent with the most impactful influence on the brand, and its content should be considered that way.
  • By promoting user-generated content on social networks, ad campaigns, newsletters, and even the store. There are more chances to prompt sales.
  • Promoting content creation is an integral part of your marketing strategy. Social campaigns (including contests) can encourage users to create content about their brand.
Why Do I Need A Search Marketing Consultant? — December 5, 2018

Why Do I Need A Search Marketing Consultant?

If you have a company on the internet or an online store and you really want to make a profit, a search marketing consultant can have a lot to contribute to your business. It is indistinct that you have an electronic commerce or sell services. It will be necessary to define your Buyer person, his purchasing conditions, the channels where he is and the strategy to reach him. And of course take into account the values and philosophy of the company, its commercial brand messages, and corporate communication.

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And all this through well-planned actions, with appropriate tools and with a level of investment consistent with the resources of the company … Do you think little? … Well wait, we continue ..

4 are the main reasons why a company may need a search marketing consultant

1. Want To Position My Website On Google?

When we start a web positioning strategy with a client, the work of the search marketing consultant should always be oriented towards the visibility of the company in Google. To site the three most important points of the SEO strategy to be developed, it is necessary to identify the best keywords correctly, work the SEO On Page and get inbound links or backlinks to the client’s website.

On many occasions, especially if the client we started working with already takes time on the internet and says something like “we can not appear on Google”, it is more than advisable to carry out an initial SEO Audit. In this way, we can see if there is any Google penalty on the web, and what specific factors are those that are not working. Remember that if the web or online store is not well made, no online marketing will work correctly.

The work and experience of the online marketing consultant or search marketing consultant will be clear from the first moment in this type of projects, because you must deploy all your experience and know-how from the beginning to analyze, recommend and act.

2. Need To Sell Online

If your need is to sell online quickly because you have an online store, the strategy changes. The online consulting process will involve working with the identity of the brand from the beginning (perhaps through offline actions, social networks, graphic design and / or packaging, etc.), start with the work of positioning keywords and links in the medium term, but without forgetting that you have to start billing from the beginning.

In this case, the search marketing consultant should consider specific actions such as Adwords or Facebook Ads, and even ReTargeting actions to start getting sales. And depending on the business and the sector, maybe bet on online discount coupons, actions to redirect to a physical store, video marketing or other online marketing actions.

As you can see, in this situation the work of the online marketing consultant is more complicated, since many more factors to control come into play and a greater need for investment by the client that often does not have, so suddenly, too we become accountants.

3. Want To Increase My Client Volume

Also on several occasions, the work of the expert in online marketing changes slightly, since from a client is looking more for someone who knows how to direct the marketing strategy of the company , but emphasizing the work of online marketing. In our case, this has happened on several occasions when working with franchises, projects in which we must direct and coordinate the work of multiple points of sale deployed nationwide, which always involves actions with people. Solution : concrete work methodologies and business management by processes.

The work of the search marketing consultant enters here in a complicated phase in that it is necessary to coordinate properly the work and support to the brand of many people and points of sale.

4. Want To Create A Powerful And Reliable Brand

Communication, Branding, social media strategy and content marketing (among other actions) work perfectly if done correctly. But the problem, again, appears when we find customers in which the results do not arrive. Something is happening, or something is not doing well.

The work of the online marketing consultancy, in this case, is initially to determine what activity has been carried out mainly in social networks and if the brand has suffered some setback in its online reputation. If there is nothing problematic, the solution that we bet on the company is to start a communication strategy, both web and social networks, combined with a specific training in social media (basic or advanced, you have to see it) to the staff of the company that works on internet issues. From the publication of a simple content to customer service, these are processes that must be carried out through correct work methodologies.

It is important to understand how this channel works, as well as to have real support within the company while serving to prevent crises in social networks and create effective work methodologies.

A search marketing consultant has to adapt his work to the needs of the brand and the company that contracts it, offering a strategy and a calendar of actions that are final and adaptable to changing needs. It is the basis to continue working in the following weeks in order to achieve the desired objective

Essential Tips For Effective Online Marketing Strategy — September 26, 2018

Essential Tips For Effective Online Marketing Strategy

Effective Online Marketing

In today’s tech-driven world, one must have an effective online marketing strategy to gain the competitive advantage over competitors. The success of your business depends on the approach you use, which can turn the leads to higher sales, long-term growth, and new customers.

The traditional marketing strategies are things of the past. They are now more annoying than useful. According to a study, 18 to 34 years old ignore the digital ads and online banner as compared to newspapers, TV, and radios. Here are some of the tips you need to remember to optimise your online marketing strategy:

Prioritise Your Customer’s Need

When your team is focused on building a web presence and developing your service, they can lose sight of the target customer base. It is seen that when creating a brand online, many people rush to acquire traffic and buy ads to earn revenue. By making small improvements in conversion rates re-targeting, and email capture can pay huge dividends. You can retain and acquire customers more efficiently and manage your money to handle higher-risk marketing strategies.

Blogging: A Lead Generation Tool

SEO in blogging is about posting valuable and relevant content posts to drive traffic to your social media pages and website. It also increases your site ranking in search engines. The bloggers who post blogs on a regular basis are more likely to experience positive results in their ROI and can generate 50% more leads than those who don’t use blogging to generate leads.

Try Mobile Marketing

Even though the desktop marketing version looks good, make sure to check that it is compatible with other devices also. The better accessibility you provide to your audience, the more likely they will show their interest.

Expand Your Email Marketing Efforts

Email Marketing is one of the most popular ways to reach your audience. It doesn’t cost anything for the execution. Because people are more addicted to smartphones, they tend to check them frequently. So, email marketing works better on the mobile platform concerning notifications, because they don’t cost anything to a consumer. There are dozens of other ideas when it comes to effective online marketing strategies. If you want to know about advanced marketing tricks, then Julie Solomon Masterclasses can help you in it.

Free Marketing Tips to Make Your Efforts Rise Rapidly in 2018 — March 29, 2018

Free Marketing Tips to Make Your Efforts Rise Rapidly in 2018

You may not know, but digital or online marketing is not that hard or expensive. It comprises of various simple ideas that could be very effective. For the year 2018, here are some effective online marketing tips to help your business grow more, even if you have a low budget:

  • Your brand does not need to be expensive or faster as compared to your competitors. The people will buy your services by “why you do it,” not “what you do”?

  • Make sure your branding and messaging are consistent. People will recognize you when you when you have better engagement with your customers. Before sending your messages, make sure to spell check them.

  • Don’t promote your brand on every social media platform. Just because there are plenty of platforms, doesn’t mean you have to promote your brand to every one of them. Properly analyze which social media platform people use most, and then try to focus on that only.

  • In this digital and modern era, if you don’t have a website for your business, you will surely lose the competition from your competitors. People prefer to access the products and services online, so make sure you have that online presence.

  • When your customers try to make contact with your sales and marketing campaign, make sure there’s a call-to-action, which will lead them back to your “Contact Us” page, an opt-in form, landing page, etc.

  • You can make a blog page for your brand, where you can give tips, details of your upcoming products, etc. It will give them a reason to visit your products page, and they will keep coming back to your website.

  • One of the amazing free marketing tips is Email Marketing. Make a list of your target customer’s email addresses, and sen them an email regarding upcoming events, or sales.

  • Build a strong network with other businesses. It will help you to get referrals from them, and even you can refer your customers to them.

  • You can send holiday or festival greetings to your past or current customers, professionals, brand ambassadors, business partners, etc.. It will make a good impression on your brand image.

  • Check the online question-answers forums to help the people with free advice on topics associated with your services and products. It will make you appear more professional, and you can gain their trust also.

There are plenty of other ideas and tricks that you can try in 2018, which can help you decide your budget for future. You will get better evaluation process, and you can cut out what’s not good for your business, and utilize the ideas compatible with your business. If you want to know more about digital marketing practices, and how to pitch to brands, then consulting Julie Solomon for best advice is a good choice. You will get the latest information about online marketing practices for your business.

Create Brand Awareness with Effective Social Media Marketing — February 27, 2018

Create Brand Awareness with Effective Social Media Marketing

You can ignore the fact that social media marketing can create the brand recognition and awareness in much smarter ways. The companies use a symbol, a name, or combination of both for creating awareness about their brand and its services. SMM is a process of using different social media platforms to obtain customers attention and traffic to the website. It enables you to perform various tasks like posting and promoting your services, the offers, and the benefits that users can get from your brand.

Take an example of Twitter; it is a social media platform where people can share short messages with others. These are called updates which you can share by using hashtags in between or at the end of messages. By doing so, the people that frequently search for that particular hash-tag can visit, like or re-tweet you update message. They will know about your brand presence and will visit your brand page or website also.

Also, with effective branding, you can also create brand familiarity among new customers regarding brand preference and recognition. It makes easy for consumers to choose the brand among tons of other items just because of the popularity of trademark, brand name or symbol. Every business agency can’t hire their in-house digital marketers for managing branding news, content marketing, etc. In such cases, getting expert advice will be beneficial.

There’s a lot of information over digital marketing trends, which might confuse the businessman between spam and best practice. The search engines look for the Internet Spam, so it is very important that you move your branding in the right direction. Having a team of professionals working for you can help you understand the strategies for effective branding.

You may think that digital marketing might be expensive, which is wrong. By approaching an expert digital marketing consulting services provider, you can cut down the cost of hiring specialists for digital marketing practice. Julie Solomon is an expert and can provide you with best practices suitable for your business or brand. You can know about effective social media activities that can help you promote your brand too much wider audience.

Use Effective Oline Marketing Strategies For Better Bussiness — January 31, 2018

Use Effective Oline Marketing Strategies For Better Bussiness

Are you running a website for selling your services or products, but lacking in something to promote your business? Then an effective online marketing strategy is the right solution you were looking for. It is the best way if you want to challenge your business competitors. For running a good website, the web traffic and fluent business strategies are very important. Some simple tricks that can help you are as follows:-

  • When you want to run your web business successful, then the most important aspect is targeted traffic. It means that your website will receive organic visits from the audience you are targeting. Normal traffic includes random clicks or routine visits from internet users when they search for particular service or product that you also sell. On the other hand, good quality traffic can increase your web business productivity.

  • For promoting the business to a bigger audience, social media marketing is another important aspect. The social influencers have more impact on their audience, and they can promote your products more efficiently. Marketing your business via social media can be more effective if you have the right audience and influencers to rise-up your business.

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  • For retail-based businesses, affiliate marketing is much beneficial. By adopting the service of affiliate marketers, your products or services can reach wider areas within a targeted market, and you will get better contact. As a result, you will get high sales rate, enhanced branding, and better lead production.

  • By posting blogs and articles, and using specific keywords to do so, you can improve your website ranking. The keywords should be associated with your business services.

The main problem that the blogger face is that they don’t know how to pitch to brands, especially the new bloggers. When you approach the brand for which you want to work, you have to speak their brand language. Explain your services and what you can do for them. Most of the brands don’t want huge blogging stats, but the good quality content is what they want. Make the content that can amaze the readers in the first attempt.

At Julie Solomon master-classes, you can learn about various strategies to enhance your website ranking and to reach a bigger audience. There is also pitching course for bloggers so that they learn about how to approach the big brands and businesses.

The Trend of Social Media Marketing in Business World — November 8, 2017

The Trend of Social Media Marketing in Business World

JS_PitchItPerfect-FeaturedPost-Homepage.pngNowadays, you cannot think social media as a way of connecting to friends anymore. It is now one of the most extensive marketing channels for large as well as small business. It is known are the social media marketing among the business community. Now, along with Facebook ads, Instagram, LinkedIn, Pinterest and other sites, social media has become the most reliable source of marketing. Most of the marketing dollars that business allocates is earmarked for one or more digital ads.

You must be wondering what it is all about ads, but there’s way more to it. Via company engagement, consumer feedback, branding, and other means, social media has completely changed the way, the business community thinks about marketing. It is necessary that the today’s marketers must know the changing trends. It can help them to push their company and brand ahead of others.

Following are the fundamental way that has to lead to effective online marketing:-

  • Client benefit is a piece of marketing. Zappos, Amazon and around a million other fruitful organizations use online marketing to deliver better customer services. With online networking, agencies can connect with their clients continuously and furnish them with better administration.

  • Before the introduction of social media in the business world, companies search was limited. The only ways of marketing were billboards, newspapers, TV or on the radio. But now, because of Internet, smartphones, laptops and other gadgets, it’s more straightforward to reach-out to the customer.

  • With online networking, advertisers approach large measures of client information. Online networking administrations, for example, Facebook give engagement data to organization pages and much more.

  • Branding is the most crucial aspect of marketing these days. It is the way of communication of company’s services and customer values. So today, social media is the way to brand a business, which will give customers insight of the company’s services and what they can do for customers.

For exploring much better ways to expand your business, the advice of a social media consultant is always necessary. These strategies are enabling even the small companies to make their presence known among the big companies. With Julie Solomon masterclasses, you can learn about the tricks that can help you to level-up your brand and company names via social media sites.

Know About Importance Of Internet Marketing With Julie Solomon — September 19, 2017

Know About Importance Of Internet Marketing With Julie Solomon

If you are a business owner, you may have multiple marketing strategies and channels to grow your business. You may also be well aware of the fact that your marketing budget isn’t everlasting. But as the consumers nowadays are more relying on the Internet for purchasing or researching, it’s important for you to include Internet Marketing strategy in your business.

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So, what is that thing that makes Internet Marketing an effective online marketing strategy? The following reasons will give you the brief idea that why Internet Marketing always works:-

  • Getting the brand name in front of consumers can be the little bit costly. And Internet Marketing doesn’t have any price tag of itself. It targets the people who may be interested in your business. By doing so, it makes sure that you shall not waste extra money on marketing to people who never respond to your advertisements.

  • Many businesses operate 24×7, but not the marketing team. You will have to consider the extra budget for promoting your business day and night. But after all these efforts, it’s not possible to reach all the customers at the same time using traditional marketing strategies. You will need a tactic that can work all the time and can be there when you need it. In this context, blogs, social media pages, etc. can accomplish your task of Internet Marketing. These services work 24×7 and can always take messages, and your customers will not have to wait for your working hours to start.

  • About 3 billion people access the Internet all around the Globe, and not all the customers will be your potential client. Perhaps, it is a perfect opportunity to reach new consumers via the online mechanism. As many people search on the Internet regarding the service or product they want. So, it can be said that you can find more consumers on the Internet, as compared to off-line advertisements.

These are just a few advantages you can have from Internet Marketing. There’s more to it. For acquiring free marketing tips for your business, you can search on the Internet to find out more about the marketing strategies. To know more about courses, contact us at support@juliesolomon.net.